The campaign’s aspects reveal that when traveling RJ there is more than getting from one point to another. The airline’s brand inspires its passengers to create stories, and that there is more to be experienced, seen, sensed and lived.
The “Brand Destinations” campaign is slated to convey the non-typical, unique qualities that traveling with RJ brings to light. It shows that Royal Jordanian understands the minds of travelers and that they look for the stories behind the destinations.
The campaign also encourages passengers to detail their travel experience as an event stimulating body and soul, narrate the details of their flight and share its excitement with family and friends. This reflects the airline’s slogan launched two years ago, A World of Stories.
The new campaign shows its viewers that RJ distinguishes itself through competitive services that meet customers’ needs and expectations, particularly that RJ’s flights cover many destinations and are direct.
The campaign’s text and advertisements urge passengers to exhibit interesting feelings and thoughts about the country they wish to visit. It uses a series of vivid messages that extol the privilege of traveling with RJ while inviting passengers to steep in new experiences and discover the world and new civilizations and making friends with people of different nationalities.
The campaign ads are publicized in local dailies, magazines, outdoor signs and billboards, and on public transportation vehicles, as well as online and on social media channels.
Jan 29, 2025
Amman, Jordan, January 29, 2025 – Royal Jordanian has recently increased its ownership to 51% of the shares in Jordan Flight Catering Company. This is in line with Royal Jordanian’s strategy to maintain its position as a leading airline in the region, build an investment system, and increase revenues by reinvesting in the carrier’s supporting units.
Jan 16, 2025
Amman, Jordan – January 16, 2025 – Royal Jordanian Airlines is proud to announce the resumption of flights to Damascus, Syria, starting January 31, 2025. As one of the first carriers to resume direct flights to Damascus, Royal Jordanian will initially operate four weekly flights, seamlessly connecting Damascus to its network across Europe, the United States, the Levant, and the Gulf region covering over 45 destinations.
Nov 20, 2024
Amman, Nov. 20, 2024- Royal Jordanian announced the launch of a new nonstop route between Queen Alia International Airport, Amman, and Washington Dulles International Airport, Washington, D.C. This exciting new service will commence mid-March 2025, while further solidifying RJ’s commitment to expanding its global network and enhancing connectivity between the Middle East and North America.
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Read MoreThese are cookies that are required for our websites/app to operate. They include, for example, cookies that enable you to log into secure areas of our websites/app, use a shopping cart or make use of e-billing services
These allow us to recognize and count the number of visitors and to see how visitors use our websites/app when they are visiting it. This helps us to improve the way our websites/app work, for example, by ensuring that users are finding what they are looking for easily.
These cookies record your visit to our websites/app, the pages you have visited and the links you have followed. We will use this information to make our websites/app and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
These are used to recognize you when you return to our websites. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your country of residence, your language, the last trip you booked or the reservations associated with your Royal Club account). Disabling these cookies will prevent certain pages of our websites/app from displaying correctly (for example, your Royal Club account), limit the level of online help Royal Jordanian can offer and block us from storing preferences needed to display or disable certain features