In the reception, an agreement was signed between RJ and MBUZZSPORT whereby RJ is announced to be the official sponsor and airline partner of C.D. Leganés for the remainder of the 2016/2017 La Liga football season that will end on May 21, 2017.
Captain Obeidat said RJ is pleased with this global marketing partnership that is bound to boost the airline’s visibility in the European and international markets.
He said: “Our sponsorship will draw global attention to Jordan and Royal Jordanian, which is leading the air transportation in the Levant region and which is also endeavoring to promote tourism locally.”
He added that RJ’s sponsorship is bound to boost tourism from Spain to the kingdom and increase transit traffic of travelers from Europe to the eastern part of the world via Amman.
Captain Obeidat pointed out that Spain, in particular, and Europe, in general, used to be the traditional source of inbound tourism, but this traffic witnessed a steep decline in the last few years due to the instability in the region.
“We are glad to reach this deal with Royal Jordanian that now sponsors a team of La Liga, one of the most popular sports events worldwide,” said Shammari, adding that there is big competition among global companies to enter such successful partnerships.
Shammari praised the position and services of RJ, a leading company in the Middle East that acts continuously to make itself visible at various international events.
He added that sports marketing is one of the most effective tools that yields a positive return for the companies in terms of quick and efficient brand promotion .
The logo “Fly Royal Jordanian” and the Royal crown have appeared on the front shirts of C.D. Leganés team members since the team played against Real Madrid on November 6, 2016, at the Santiago Bernabeu Stadium in front of more than 80,000 football fans.
C.D. Leganés will encounter Atlético Madrid on February 5 next year, FC Barcelona on February 19 in Barcelona, and Real Madrid in Leganes, Madrid, on April 5; it will meet other teams for games of La Liga season.
The partnership grants RJ a number of advertising and hospitality rights: its logo appears on screens at stadiums, on the team’s buses and in publications addressed to members and fans.
The carrier can also use images of the team players and its link will be placed on the club’s social media channels and official website.
Royal Jordanian is the third Middle Eastern airline to sponsor a "La Liga" club.
Jan 29, 2025
Amman, Jordan, January 29, 2025 – Royal Jordanian has recently increased its ownership to 51% of the shares in Jordan Flight Catering Company. This is in line with Royal Jordanian’s strategy to maintain its position as a leading airline in the region, build an investment system, and increase revenues by reinvesting in the carrier’s supporting units.
Jan 16, 2025
Amman, Jordan – January 16, 2025 – Royal Jordanian Airlines is proud to announce the resumption of flights to Damascus, Syria, starting January 31, 2025. As one of the first carriers to resume direct flights to Damascus, Royal Jordanian will initially operate four weekly flights, seamlessly connecting Damascus to its network across Europe, the United States, the Levant, and the Gulf region covering over 45 destinations.
Nov 20, 2024
Amman, Nov. 20, 2024- Royal Jordanian announced the launch of a new nonstop route between Queen Alia International Airport, Amman, and Washington Dulles International Airport, Washington, D.C. This exciting new service will commence mid-March 2025, while further solidifying RJ’s commitment to expanding its global network and enhancing connectivity between the Middle East and North America.
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These are used to recognize you when you return to our websites. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your country of residence, your language, the last trip you booked or the reservations associated with your Royal Club account). Disabling these cookies will prevent certain pages of our websites/app from displaying correctly (for example, your Royal Club account), limit the level of online help Royal Jordanian can offer and block us from storing preferences needed to display or disable certain features