The tone of the RJ messages is unique; it targets most recent events in a humorous way while also promoting a sense of patriotism among Jordanians through the adoption of the message “Be Jordanian, Be Smart, Fly Royal Jordanian”.
The feedback, according to figures, has been very positive. RJ’s fan base on the main social media platforms increased by an average of 25 per cent since last October, while the reach has topped 450 million mark.
The airline also received tremendous exposure through global news articles, and was awarded 1 Grand Prix, 2 Gold and 2 Silver prizes at the Dubai LYNX awards 2017 for the US elections post, which essentially kicked off the new communication approach.
Royal Jordanian President/CEO Stefan Pichler expressed pride in the sassy and cheerful spirit of the advertisements, as well as in the positive impact on the audience and the number of passengers flying RJ.
“The objective of Royal Jordanian is for our communication messages to be full of fun, realistic and relevant. We are firm believers in the importance of the service delivery experience — the soft product — and we aim to put a smile on every passenger’s face,” Pichler said.
He stated: “At Royal Jordanian we believe that every seat has a story and our aim is to ensure that all our guests experience a more entertaining and travel friendly experience throughout their journey with RJ, and that their travels with us are a lot of fun, which will help lower any travel-related stress a guest may experience.”
Jan 29, 2025
Amman, Jordan, January 29, 2025 – Royal Jordanian has recently increased its ownership to 51% of the shares in Jordan Flight Catering Company. This is in line with Royal Jordanian’s strategy to maintain its position as a leading airline in the region, build an investment system, and increase revenues by reinvesting in the carrier’s supporting units.
Jan 16, 2025
Amman, Jordan – January 16, 2025 – Royal Jordanian Airlines is proud to announce the resumption of flights to Damascus, Syria, starting January 31, 2025. As one of the first carriers to resume direct flights to Damascus, Royal Jordanian will initially operate four weekly flights, seamlessly connecting Damascus to its network across Europe, the United States, the Levant, and the Gulf region covering over 45 destinations.
Nov 20, 2024
Amman, Nov. 20, 2024- Royal Jordanian announced the launch of a new nonstop route between Queen Alia International Airport, Amman, and Washington Dulles International Airport, Washington, D.C. This exciting new service will commence mid-March 2025, while further solidifying RJ’s commitment to expanding its global network and enhancing connectivity between the Middle East and North America.
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These allow us to recognize and count the number of visitors and to see how visitors use our websites/app when they are visiting it. This helps us to improve the way our websites/app work, for example, by ensuring that users are finding what they are looking for easily.
These cookies record your visit to our websites/app, the pages you have visited and the links you have followed. We will use this information to make our websites/app and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
These are used to recognize you when you return to our websites. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your country of residence, your language, the last trip you booked or the reservations associated with your Royal Club account). Disabling these cookies will prevent certain pages of our websites/app from displaying correctly (for example, your Royal Club account), limit the level of online help Royal Jordanian can offer and block us from storing preferences needed to display or disable certain features